Join us as we unveil the next wave of technology that will take our platform to the next level and will bring new and powerful innovations to the industry.
Join other network members as we explore the latest trends directly impacting the real estate industry and your brokerage. The theme for this year's event is "The Next TEN Years: A New Era of Thinking", and will focus on preparing your brokerage for the next wave of innovations that will change the way you do business.
Last year, we explored topics covered at previous conferences over the last decade. This year, we're looking towards the future and unveiling the strategies, tools and advancements that will allow you to thrive as the industry evolves.
The industry is changing at a fast pace, and what it takes to be successful today is a small fraction of what will be expected from you over the next decade -- both from your agents and their customers. Together, we can continue to pave the way for our industry, so join us as we enter a new era of thinking at #ENCON!
Our two day member event is packed with effective marketing and technology sessions. Here is a sneak peek at our event schedule! More details coming soon.
Opening Address
One thing is certain in our industry: change is inevitable. Kicking off ENCON, John discusses the importance of embracing a new way of thinking in order to evolve alongside the ever-changing landscape of real estate.
The Future of booj
Through our recent acquisition, we’re able to push our platform to new heights more than ever before. Learn where the future of the booj platform is headed and how this partnership will impact everyone in the network.
New Releases on The Enterprise Platform
During this session, Jason shares new releases on our platform, upcoming development plans, and our initiatives for the new year.
Agile Workflow: Maintenance and Implementation
In this session, Alison revisits some of the agile concepts that were introduced at last year's ENCON and reviews how they have been implemented over the last year from a maintenance perspective. You will also hear from Dana, who leads the booj implementation team, which has grown significantly over the past year. She shares some of the new agile processes that we have integrated into our workflow and what this means for all of you moving forward.
Keynote Presentation
Wil is no stranger to ENCON — and we’re excited to have him join us again this year! Wil shares tactics and tools to help take your marketing efforts to the next level.
Putting Marketing Back into Relationship Marketing
When it comes to relationship marketing, the “marketing” aspect is just as important as the “relationship” component. Julie takes the stage to talk frequency, target audiences, calls to action, and more — and how those classical marketing strategies and tactics apply to relationship and referral marketing.
The Brokerage of the Future
Traditional brokerages are being disrupted from all angles — discounters, flat-raters, iBuyers and more. All of these “disruptors” are defining who they are to the customer and making it more difficult for traditional brokers to differentiate. In this presentation Jed discusses why you need to start thinking of your brokerage as a platform, not just a brokerage.
Cultivating a New Breed of Top Producers
Don’t wait for great agents to come to you. Learn how you can help agents grow their business, while incentivizing them for the long haul. During this session, Mor shares how she built her team into successful influencers and real estate entrepreneurs — and how you can do the same at your brokerage.
FEAR: False Evidence Appearing Real
By nature, humans are often fearful of the unknown — until they have a better understanding of what they’re up against. John shares an exclusive sneak peek into other systems in the industry, how the booj platform stacks up, and how you can use this information to your advantage.
Day One Closing Address
Angelica wraps up day one and shares what’s in store for our team building activity.
Day Two Opening Address
Angelica recaps what we learned on day one of ENCON and what’s in store for the last day of the event.
Keynote Address: The Science of Storytelling
Content marketers have long assumed that great stories help build relationships with customers, but until recently, we haven’t known why or how. That’s quickly changing. In this high-energy session, Joe reveals the cutting edge neuroscience of storytelling, featuring new research that will make you rethink the way you create and measure the success of your content.
Rethinking Your Content Marketing Strategy
During this session, Katelyn shares some of the new tactics the booj Digital team has been working on, as well as the techniques and tools you can use to increase the effectiveness of your content marketing strategy.
The Future of Publicity
You've got a great story — how do you get the media engaged? Audie explores the difference between public relations and publicity, what getting seen means in today's attention-starved world, and how to future-proof your publicity plans to keep yourself in the public eye.
Brand Identity in an Era of Identity Politics
Cognitive dissonance. Confirmation bias. Mistrust. Polarization. Platform manipulation. Your brand is impacted by these macro societal phenomena and customer attitudes regarding such. This lively session explores these concepts and discusses how well-known consumer brands navigate this challenging media environment.
Standardized Data: Your Secret Weapon for Expansion, Efficiency and Market Dominance
If you’re looking to move beyond your current market and save money, this session is for you. Jeremy shares why the Real Estate Standards Organization can help you become more innovative, move faster and gain market share.
The Future of Mobile: Our Plans for Mobile Domination
Tyler takes the stage to unveil future releases to our suite of mobile apps, how our apps stack up against the competition, and our plans for ensuring our apps are the most advanced in the industry.
Emerging Platforms that are Impacting the Future of Real Estate
Building on his presentation from last year and highlighting different technologies of the future, Tom takes a closer look at 5 emerging platforms and how this technology has the potential to shape and mold communities in ways we never thought possible.
Superforecasting: Predicting the Future of Real Estate
You do not need to be a professional forecaster to predict the future — in fact, those who are fully immersed in the topic are often times better at determining an outcome. What does the future of Real Estate look like? Well...no one holds the answer to that question better than you! Christy walks us through the art and science behind superforecasting, reviews some of our past projections, and shares an 11 step plan for how you can predict the future to gain a competitive edge.
Closing Address
Angelica takes the stage one last time to wrap-up ENCON.
Meet the experts and brilliant minds speaking at this year's event! Our speakers will share their industry knowledge, tactics, advice, and how it applies to your brokerage.
As preferred partners, these select sponsors provide value to our members by offering products and services to help take their business to the next level.
Located in the heart of all that downtown Denver has to offer, The Four Seasons Hotel Denver is the premier destination for locals and visitors alike. As one of Denver's premier luxury hotels, The Four Seasons offers an urban chic escape with subtle reflections of Colorado's natural beauty. Within a landmark tower crowned by a glowing spire, you'll find luxury accommodations, an inviting bar and restaurant, a serene spa and fitness center, and rooms with amazing city and mountain views!
The hotel is within walking distance to major downtown attractions, nightlife destinations, restaurants, bars and boutiques — so you'll have plenty of opportunities to explore all that Denver has to offer!
Room reservations must be made by Tuesday, October 2, 2018. Four Seasons is offering preferred pricing to all conference attendees at the reduced rate of $265/night.
Our event is open to Enterprise Network members only. Please let us know which events you plan to attend below.